DigiFlora and Prisma Advertising collaborated to display a digital flower board from October 18–27, 2024, on strategic videotrons to celebrate the inauguration of the 2024–2029 President and Vice President. With this project, DigiFlora demonstrates that digital flower boards don't have to be limited to LED TVs alone.
DigiFlora has long presented digital flower boards displayed on LED TV screens as a more eco-friendly alternative to traditional flower boards. However, for a significant event like the 2024–2029 Presidential and Vice Presidential Inauguration, a larger display medium was needed to amplify the celebration. Therefore, DigiFlora and Prisma Advertising collaborated to display a digital flower board on videotron screens in strategic locations from October 18–27, 2024. With its large size, the greetings on the flower board gain far greater visibility compared to other types of flower boards.
The digital flower boards were shown on three videotrons located at strategic points in Central Jakarta. The locations of each videotron include Menara Sudirman (in front of FX Sudirman), Harmoni (in front of the palace), and the Wisma BumiPutera building. Positioned alongside major roads like Sudirman and Jln. Ir. H. Juanda, the messages are guaranteed to be seen by thousands of passersby. Some of the organizations that ordered digital flower boards include Projo, Cokro TV, PT Pelita Teknologi Global, In Journey, the Indonesian Ministry of Environment and Forestry, Haryono Tours & Travels, among others.
This project marks a significant new achievement for DigiFlora. The digital congratulatory messages also strongly support the environmental movement, as they eliminate the use of polystyrene, which ultimately becomes waste and is difficult for nature to recycle. It is hoped that using digital flower boards will raise awareness among Indonesians that offering greetings does not have to involve materials that harm the environment.
